The group’s Ashford International Hotel in Kent also held on to the crown for No.1 Hotel for the second year running – the third consecutive year the title has been awarded to a QHotels venue.
QHotels was named No.1 Large Group in the awards, with the highest score of conference and events customers likely to recommend the brand and return to the group’s 26 four-star hotels.
In total the group received 35 gold standard quarterly accreditations in 2015, the most QHotels has ever achieved, highlighting its consistent delivery in providing the best experience for its customers.
In addition to the No.1 Large Group and No.1 Hotel awards, eight hotels in the QHotels group secured a VenueVerdict Gold Standard Accreditation for the year including: Ashford International Hotel, Forest Pines Hotel & Golf Resort, The Cheltenham Chase Hotel, The Midland, The Nottingham Belfry, The Oxford Belfry, The Stratford and The Westerwood Hotel & Golf Resort.
Ashford International Hotel received the highest VenueVerdict promoter score from industry professionals than any other hotel in the UK, being named No.1 in that category.
Michael Purtill, Managing Director at QHotels, said: “We would like to say a huge thank you to our customers for their valuable feedback throughout 2015. It’s their comments, views and opinions that inspire us to deliver the very best and continue to break records. “To be named the No.1 One Large Group by our guests for five years running is unprecedented and to achieve more Gold Standard accreditations than ever before is a real testament to the consistent hard work and outstanding experience our teams deliver.
“The latest feedback will help us to further enhance the QHotels experience and continue breaking records for our guests in 2016!” Researchers at BDRC Continental - the UK’s largest independent market research agency – analysed over 20,000 responses throughout the year across each quarter and 375 participating hotels in the UK and Ireland.
James Bland, Director – Hotels and Hospitality at BDRC Continental, said: “The QHotels customer service success story continues with yet another set of fabulous results at the end of 2015, reflecting the focus, attention and hard work they put into ensuring they provide the best possible meetings and events experience.
“It is especially pleasing to see QHotels using the feedback data they receive from VenueVerdict to drive significant improvements for their clients.”