The 2015 ASAP Convention was declared an ‘outstanding success’ by delegates yesterday at this breakthrough moment for the sector, with the newly published Savills ‘extended stay’ report confirming this week that the sector in the UK is on track to double in size in the next 2 years.
The event concluded with the gala ASAP Industry Awards Dinner, in association with Sky, where the 10 award winners were revealed.
Speaking after the awards ceremony James Foice, ASAP’s Managing Director confirmed:
‘The judges were hugely impressed with the quality of entries for the awards this year. The 2015 Convention focused on the customer experience and all the winners and highly commended entries were notable for their absolute dedication to providing a great customer experience.’ Our congratulations go to all the winners and highly commended entries, all of whom demonstrated why this industry is achieving such success and traction in the wider travel industry.
It was an incredible day with the Savills report generating so much positive news at this annual business event for the sector, confirming why it is on track to become the fastest growing segment of the UK hospitality sector.’
Highlights of the 2015 Convention included:
• Opening address by Sally Balcombe, CEO of VisitBritain who welcomed the sector’s engagement with the National Tourist Board and stressed that there is considerable potential for operators to work closely with the national tourist board in 2016 in particular on the ‘GREAT Moments’’ campaign.
• Radical innovator Hans Meyer of exciting new home-office hybrid brand ‘ZOKU’ delivered a very thought- provoking afternoon keynote on the future world of work, travel and how the ZOKU brand has evolved.
ZOKU will launch in Amsterdam in 2016.
• Mike Ashton of ABCG, (ex SVP Hilton) delivered an inspirational keynote and workshop on achieving ‘service excellence’.
• Ufi Ibrahim, CEO of the British Hospitality Association (BHA), delivered the closing plenary encouraging the sector to become proactively involved in the BHA’s ‘Get to know your MP’ campaign.
The full list of the 2015 ASAP Industry Award Winners:
Winner - City Stay Serviced Apartments, Cambridge
Highly Commended - Old Town Chambers, Edinburgh
Winner - Old Town Chambers, Edinburgh
Highly Commended - Oakwood Worldwide®
Winner - Rowena Tonge, Allstay Serviced Apartments
Highly Commended - Malcolm Ferguson, Fraser Suites Glasgow
Winner - SilverDoor
Highly Commended - Go Native Serviced Apartments
Winner - Staycity Serviced Apartments
Highly Commended - thesqua.re