Since 1993, the World Travel Awards has been highlighting excellence across the industry and awarding the very best with prizes, which is one of the reasons why it’s known as “The Oscars of Tourism”. The offices of Marca País in Chile, together with the tourist authorities, launched a digital campaign that encouraged the general public to cast their votes. The objective was to position the country as an internationally recognised tourist destination.
Andrea Wolleter, General Manager of Turismo Chile: “This recognition, as well as having played host to the recent Adventure Travel World Summit, has made us proud, because it is, in part, the result of international promotions of Chile as a tourist destination in foreign markets; promotions which shared the possible experiences that can be enjoyed in our country”.
In the category for “South America’s Leading Adventure Tourism Destination”, Chile was competing with important industry players including Argentina, Brazil, Colombia, Ecuador, Peru and Uruguay.
A study undertaken by the Adventure Travel Trade Association (ATTA) reveals that this niche tourism market moves £175 billion (US $263 billion) a year and that the average trip lasts nine days, generating a daily expenditure of £318 (US $477), not including flight tickets.
Chile places importance on the promotion of sustainable tourism and hosted the ATTA Adventure Travel World Summit in the city of Puerto Varas, on the edge of Lake Llanquihue. Further development is set to take place within Chile’s adventure tourism offering, taking full advantage of areas from the Atacama Desert to Patagonia in the extreme austral region.