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The Famous Grouse Experience scoops Best Visitor Experience Award 

The Famous Grouse Experience staff receiving award
The Famous Grouse Experience at Glenturret Distillery in Crieff has picked up the Best Visitor Experience Award at the Association of Scottish Visitor Attractions (ASVA) awards, held at Crieff Hydro.  
A busy time for the distillery, last week saw 152 locals and whisky enthusiasts alike gather to celebrate 240 years of distilling whisky on the same site in Crieff with a successful world record attempt for the most people to raise a traditional Scottish dram.

Entries for the award, sponsored by The Royal Yacht Britannia, were received from visitor attractions across Scotland, all of whom were then visited by members of Britannia’s management team to see if they were delivering what they promised in their entry forms. The 3 finalists, which also included Edinburgh’s Camera Obscura & World of Illusions, and The National Trust for Scotland’s Drum Castle, were then visited by the judging panel chaired by Bob Downie, Chief Executive of The Royal Yacht Britannia.  

Stuart Cassells, General Manager at The Famous Grouse Experience, said:   “We’re delighted to have been awarded Best Visitor Attraction 2015 by ASVA and is a testimony to the hard work and dedication of the team, who welcome tens of thousands of visitors every year. We know we have a world-class venue that is enjoyed by so many people every year and everyone here at The Famous Grouse Experience is thrilled for that to have been recognised.”  

“The entire Famous Grouse team, from customer-facing tour hosts to the talented stillmen who lovingly create the famous golden Glenturret malt, have a key focus – an unwavering commitment to offering an outstanding experience to the people who come to explore Scotland’s oldest working distillery.”

The Famous Grouse Experience has so far this year secured nominations for Whisky Visitor Attraction of the Year, a title which it won last year, and Whisky Visitor Attraction Manager for The Famous Grouse Experience’s General Manager Stuart Cassells, firmly placing it as one of Scotland’s top visitor attractions.  

Commenting on The Famous Grouse Experience’s win, Chairman of the judges Bob Downie said:   “Glenturret is clearly a visitor attraction that focuses on the customer first and foremost, providing an exceptional visitor experience, coupled with outstanding customer service to deliver whisky storytelling at its very best”.   

ASVA Acting Chairman Douglas Walker said: “This was an absolutely outstanding entry, with staff at the attraction clearly going ‘above and beyond’ to provide visitors with a truly memorable visit.”  

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