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imago achieves AIM Gold for Burleigh Court and Holywell Park

imago has achieved the highest level of venue accreditation for its flagship venues - Burleigh Court and Holywell Park – AIM Gold.
Kay England, Chief Executive of imago, comments: “Achieving AIM Gold puts imago in an exclusive group of the highest quality meetings venues in the country. It sets us apart from other venues and is a unique point of differentiation. As a result, we believe it will help us attract more business both nationally and internationally. A huge amount of work has gone into achieving this award and I would like to congratulate all our staff for their contribution, particularly the working group, as they have all played a part in helping imago achieve its aim of excellence within the meetings industry.”


AIM Gold is the only industry recognised mark of excellence. Achieving the standard places Burleigh Court and Holywell Park, both located in Loughborough, Leicestershire, amongst a select group of the very best venues in the country.  

Burleigh Court and Holywell Park underwent a rigorous audit process which examines all elements of the business including planning and the customer environment and service levels.  

Kay continues: “The audit process provided us with some valuable lessons which will enable us to continually improve our business and we will work to ensure these are embedded in our processes as we go forward.” Jane Longhurst, mia’s chief executive, says: “To attain AIM Gold is a truly fantastic achievement. It is a hallmark of excellence showing bookers and planners a venue’s exceptionally high levels of service across the board. As such, it is an invaluable indicator of high quality for all those involved in the procurement of meetings and events. I offer my congratulations to Burleigh Court and Holywell Park as they continue to meet and exceed client expectations.”

The announcement was made on the same day Holywell Park was once again awarded the BDRC Continental VenueVerdict Gold Standard for the end of Q3 2014. This is given to properties recording a twelve-month Net Promoter Score of +70 or higher from 40 or more Business Event Host responses in the twelve month period October 2013 to September 2014.   

Kay adds: “imago has built a reputation based on providing our guests, whether they are here for business or pleasure, with the best possible service. Our success demonstrates our ability to deliver excellence to customers and this is something we collectively strive to achieve.”  

Launched in 2003, imago unifies Loughborough University’s conference and events venues under one brand, providing high quality meeting spaces, venues and accommodation along with excellent sports and leisure facilities. Imago’s portfolio of venues includes Burleigh Court, Holywell Park, Loughborough University’s conference and events facilities and The Link Hotel.

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