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The PURE Awards

Unmasking the heroes of experiential travel, in partnership with Tourism New Zealand

Following a successful partnership at the inaugural PURE Awards last year, PURE Life Experiences and Tourism New Zealand have confirmed that they will continue their relationship for the PURE Awards 2014.
Cited as “a celebration of high-end experiential travels’ mavericks” by PURE CEO and founder Serge Dive, the PURE Awards identify those suppliers, buyers and DMC’s who truly push boundaries to create life enriching travel.


Serge Dive said “We are delighted to be working with Tourism New Zealand once again; this country is one the hottest destinations in luxury, and shares our ethos of high emotion, low impact travel. We couldn’t have hoped for a more perfect partner for the PURE Awards”.

Danielle Genty-Nott, Regional Manager UK & Europe for Tourism New Zealand, says “Our partnership with the PURE Awards allow us to further showcase New Zealand’s own unique style of luxury: from renowned lodges to world-class food, wine and culture; all set within our spectacular and diverse natural landscapes.”

The six categories include Awards for; Transformational Travel, Conservation and Sustainability, Community Engagement, Innovative and Engaging Marketing, Design and Contribution to Experiential Travel. Hundreds of entries were received, with the shortlist being announced on 15 September. The Awards will be judged by the PURE community. 

The Awards ceremony will be held on the 10th November 2014 at the spectacular and newly opened Royal Palm Marrakech.

PURE Life Experiences is the world’s leading travel trade show for the experiential travel market. By invitation only, each year the community meets for four days of pre-scheduled meetings, exceptional social events and an inspiring conference. PURE is part of Beyond Luxury Media Ltd, – a handmade and innovative media company dedicated to providing superior marketplaces for the high-end travel market.

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