The Aviation Suppliers and Stakeholders Award recognizes excellence in service delivery, innovation and competitiveness among the best service providers to the African aviation industry.
SITA was selected ahead of the many other entrants because of its community initiatives and consistent support for the African air transport industry, in addition to providing innovative, cutting-edge technology.
Hani El-Assaad, SITA President, Middle East, India and Africa, said: “SITA operates at the forefront of the air transport industry, and it is clear to us that innovative services and solutions have to be accessible to all markets. It is an honor to be named ICT Service Provider of the Year again by AFRAA. We have been working with African airlines and airports for more than 50 years, improving both their operations and customer service. We provide cost-effective, advanced technology solutions tailored to the unique needs of the business environment in Africa.”
AFRAA is the trade association of airlines from the African Union member states. Its primary purpose is to foster commercial and technical co-operation among African airlines, while representing their common interests.
In Africa, SITA's main offices are in Johannesburg and Cairo; the company also serves customers across the continent, including airlines, airports and government agencies. AFRAA and SITA have initiated many joint projects over the years to help drive down costs and help African airlines benefit from IATA's Simplifying the Business initiatives, including the migration to e-ticketing. Today, SITA and AFRAA continue to explore new initiatives.