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Ripley’s London wins award for ‘Best Use of Technology’

The central London family attraction, Ripley’s Believe It or Not! London is celebrating scooping the ‘Best Use of Technology Award’ award at the coveted UKinbound Awards for Excellence at the 2014 convention held in Blackpool last night.

The award, based on the online votes cast by UKinbound members, recognises the use of technology to benefit the UK inbound tourism sector. Ripley's Believe It or Not! London was commended for its improved search optimisation and developed website and new mobile site as well as its strong and creative presence on social media channels, informative trade e-newsletters and dedicated travel trade webpage.  

Other stand out technological successes include the dedicated micro site produced to encourage children to get out and explore the world around them during the school holidays as part of the attraction’s Mini Explorer digital campaign. In addition, Ripley’s London’s new addition to the attraction, the digital graffiti wall, where visitors can put their artistic talents to the test using digital spray cans and upload their masterpieces to Facebook and Twitter was also praised by voters, along with the ever popular interactive LaseRace challenge.

Natascha Crump, general manager, Ripley’s Believe It or Not! London commented:   “We are absolutely thrilled that Ripley’s Believe It or Not! London has been recognised by Ukinbound members in the ‘Best Use of Technology’ category. It’s a great reflection of the hard work carried out by the team and a true recognition of our dedication and commitment to continually developing the visitor experience for inbound visitors. We are dedicated to developing the interactive exhibit experience further and feel confident that 2014 will see continued success in this area.”

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