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The Clubhouse at Twickenham, Rugby’s most immersive match-day hospitality experience launches

The Clubhouse at Twickenham, canapes

Rugby legend Martin Johnson joins The Clubhouse as a host and ambassador

The Clubhouse at Twickenham, rugby’s newest and most immersive match-day hospitality experience launches on Saturday, 12th November when England takes on South Africa at Twickenham Stadium during the Old Mutual Wealth Series 2016. During the Old Mutual Wealth Series 2016 and the 2017 RBS 6 Nations tournament, The Clubhouse at Twickenham will become an essential destination for rugby fans and connoisseurs of world-class hospitality.

Martin Johnson, one of the world’s most capped and respected international rugby players, joins The Clubhouse at Twickenham as a match-day host and ambassador. As a player, he famously led England to victory at the 2003 Rugby World Cup and also captained the British and Irish Lions in 1997 and 2001.  

Located in the shadow of Twickenham Stadium, The Clubhouse will offer guests the opportunity to drink, dine and rub shoulders with Martin Johnson and other rugby legends, past and present.  

In addition, The Rugby Football Union (the RFU) has awarded premium hospitality specialists Smart Experiences the title of ‘Official RFU Hospitality Licensed Operator’ for The Clubhouse at Twickenham. The Rugby Football Union is the national governing body for grassroots and elite rugby in England, with 2,000 autonomous rugby clubs in its membership.  

Match day hospitality at The Clubhouse will kick-off with an informal ‘bar chat’ hosted by a well-known rugby player, while guests enjoy hearty canapés, washed down with cask ales and the finest wines. This will be followed by a three course lunch, consisting of the finest sustainably sourced ingredients, prepared on-site by the award-winning caterers Smart Hospitality.  

During lunch, a series of engaging and informative Q&A’s with respected rugby personalities will take place, discussing tactics, strategy and the predicted outcome of the match.  

Following the match, guests will return to The Clubhouse for two hours of complimentary drinks and a heart-warming supper to help celebrate their team’s success. Every element of the day will produce a quality and memorable experience.  

Martin Johnson said: “I am proud to be associated with The Clubhouse at Twickenham, as it has been designed to celebrate the game of rugby, whilst providing fans with a unique and memorable day out. I look forward to welcoming our guests to The Clubhouse and catching-up with some old friends”.  

Richard Garner, Head of Smart Experiences said: “It is a great honour to be awarded a coveted license by The RFU to provide the hospitality for The Clubhouse at Twickenham. Delivering world-class hospitality in this unique and enviable setting will allow Smart Experiences to showcase excellence across all aspects of hospitality and provide our valued guests with a day to remember”.  

Smart Experiences guarantee guests will receive category one match tickets seated together, a champagne and canapé reception, three course lunch, complimentary on-site parking and a match day programme.  

Hospitality packages for The Clubhouse at Twickenham start from £295+VAT.

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