Together with the progressing expansion to meet demand for higher capacity, the Centre has taken steps to enhance the already world-class infrastructure and support Kuala Lumpur’s growing reputation as a premier business events destination locally, regionally and internationally.
To boost the growth and professional development of Malaysia’s business events industry, the Centre has been strengthening its ties with local and international players, including the International Association of Professional Congress Organisers (IAPCO), Kuala Lumpur Tourism Bureau (KLTB), InvestKL and Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS).
According to Alan Pryor, the Centre’s General Manager, “we are working closely with industry players to collaborate and provide customised solutions and experiences that support the evolving and varied needs of our clients, as well as to influence their buying decisions and choose the Centre as their ‘Business Events Partner’. The Centre has also identified annual industry engagement initiatives to attract Buyers to Kuala Lumpur to experience Kuala Lumpur’s business events proposition”
Of great significance to Malaysia’s business events industy this year is the upcoming 55th ICCA (International Congress and Convention Association)* Congress to be held in Kuching, Sarawak, in November. This presents a significant occasion to showcase the country’s improving business events capabilities and offerings to over 700 industry professionals from around the world. To further support this momentous event, the Centre will be hosting pre- and post- ICCA Congress site visits for ICCA colleagues and delegates. Trade Media, Meeting Planners and ICCA members of the business events industry will be provided with an interactive experiential tour of Asia’s one and only AIPC (International Association of Congress Centres)** Gold Standard Venue, as well as an immersion into Malaysia multi-cultural diversity and the Kuala Lumpur City Centre (KLCC) precinct and its iconic attractions.
With the current tough global economic environment putting pressure on event budgets, the Centre continues to enhance its partnership approach by taking its client-centric focus to the next level. This involves the Centre’s team using all its experience garnered over 10 years of operation to work more closely with clients to help them manage and maximise their budgets effectively. For example, the Centre’s customisable solutions provide clients with a way to tailor their programmes to maximise room and space usage through quick room turnarounds, which can reduce the event space required and bring costs down.
In addition to quick room turnarounds, the Centre is exploring the use of non-traditional spaces to provide differentiated experiences for delegates and visitors. “Having prided ourselves on our flexible and innovative mind-set, we remained committed to ‘pushing the envelope’ with enhanced, creative and customised offerings that successfully deliver a truly unique experience for anyone attending events at our venue,” said Pryor.
Pryor further disclosed that the groundwork for the Centre’s expansion is currently underway with completion scheduled for 2018. The extension will provide an additional 10,000 sqm of flexible and multi-purpose space, which means more room to comfortably accommodate growing exhibitions, larger international association meetings, as well as concurrent events, as there is a growing demand by many current clients to grow their activities and/or events significantly.
In the second half of 2016, the Centre will welcome major tradeshows and consumer exhibitions such as the 17th International Architecture, Interior Design & Building Exhibition, Malaysia (ARCHIDEX) 2016, Mega Careers & Study Fair 2016 and Home Décor and Design Exhibition (HOMEDEC) 2016, as well as a host of high-profile international events including International Vessel Traffic System (VTS) Symposium 2016, International Forum on Disability Management (IFDM) 2016 and 15th Asian Oceania Congress of Neurology 2016.