The joint venture brings together the leading global provider of vehicle rental services and the UK’s largest venue operator, with locations such as The NEC, The ICC, The Barclaycard Arena, The VOX Conference Centre and The Genting Arena.
Avis Budget UK will operate a Meet and Greet service for both Avis Car Rental and Budget Car Rental from the National Exhibition Centre, supported by its existing Birmingham Airport operation, with a longer-term strategy to create and open a new store on the NEC site. In addition to this, the NEC Group will use Avis Car Rental and Budget Car Rental for all corporate vehicle rentals.
Avis Budget UK will also be the exclusive car rental provider to The Ticket Factory – The NEC Group’s official ticketing agent website.
Through the new partnership, customers of Avis, Budget and all NEC Group UK locations, plus The Ticket Factory, will have access to exclusive experiences, promotions, VIP hospitality and special offers at the venues and car hire locations. Nina Bell, Managing Director, Northern Region EMEA, Avis Budget Group, commented: “We’re dedicated to offering our customers a flexible and convenient service that is as efficient as possible, and this partnership is further evidence of our commitment to making our customer’s lives easier.
“The NEC venues have more than 4 million visitors each year, making this an extremely exciting venture for Avis Budget. From a business perspective, we’ll be able to expand our reach significantly and grow revenue by offering customers a new means of travelling to these destinations.”
Stuart Cain, Managing Director of Commercial Marketing at the NEC Group said: “Our iconic venues benefit from 4 million visitors a year in total footfall and attendance which creates a valuable partnership opportunity for any sponsor. This deal adds value to our existing offer and makes sense for both the NEC Group and Avis who have a shared commitment to delivering great customer service.”