From 20-21 April, the 30 attendees from member countries across Europe joined together for a range of seminars and workshops, providing a forum for the discussion and development of new ideas and industry best practice.
There was also a strong theme of redeveloping arenas, using the host venues- Barclaycard Arena and Genting Arena- as case studies, of where an excess of £55m has been spent on venue upgrades.
Day One was dedicated to the Security Seminar, the first to be held by the EAA and included representatives from national security providers and the West Midlands Counter Terrorism unit. The day provided an insight into security advancements and what arenas should be doing to safeguard against security breaches.
Managing Director of the NEC Group Arenas, Phil Mead, said: “We are extremely proud to be hosting the event this year, and show our fellow EAA peers why Birmingham is rapidly becoming a destination of choice for promoters and live event fans.
“As the leaders in the European Arenas market, it is important for us to co-operate, share knowledge and ensure our customers have the ultimate, and safest, arena experiences possible.”
EAA President, Brian Kabatznick, added: “I’d like to thank Phil Mead and his team at the NEC Group Arenas for the warm welcome we’ve had; the city of Birmingham has proved a sound base for our meeting this year.”
The two-day meeting also incorporated tours around the NEC Group venues.