The rebrand forms part of a strategic plan as the venue looks to the future and its continued investment, in particular in the technical facilities of its larger rooms.
Church House Westminster worked with design agency Deep on the rebrand which includes a new logo, a redesign of all marketing materials and the launch of a new website. With a logo inspired by their domed Assembly Hall and black and gold colour scheme, Church House Westminster new branding reflects the quality of the venue.
General Manager Robin Parker commented: “The rebrand is a milestone in the venue’s history. It highlights that we are no longer just a conference centre but a venue that can host a variety of events, from product launches and exhibitions to national consumer events and large award dinners. We wanted our new name to reflect not only this but also our location in the heart of London.
“Since opening in 1991 Church House has established itself as one of the highest quality venues in London known for its exceptional levels of service and friendly staff. Church House may have a new name but we will still be providing our clients and their guests with the same high levels of service that they have come to expect of us over the last 26 years.”
Church House Westminster is an AIM Gold accredited venue, and a frequent winner of the BDRC Gold Standard, placing it amongst a select group to achieve both awards. It has also been recognised for its audio visual capabilities, in which further significant investment is being planned for later in the year.
Parker added: “The rebrand has formed part of our strategic plan which will strengthen our position going forward. London is an exciting place to hold events and we are experiencing strong growth as more people want to be in the heart of the capital. By positioning ourselves strongly we can capitalise on our success and continue to develop over the years ahead.”
Church House Westminster is one of London’s most versatile event venues. The AIM Gold accredited venue offers 19 flexible event spaces, which accommodate between 2 and 664 guests, and hosts a wide variety of events including meetings, conferences, awards ceremonies, gala dinners and receptions.