“We gauge the success not just on profitability, but repeat business and feedback from our customers, which has been overwhelmingly positive,” says Sue Hocking, General Manager, Venue Sales & Marketing.
The Royal ICC welcomed a number of high profile events in 2013 including the Queensland Tourism Awards, DUG International, National Radio Conference and Australian Commercial Radio Awards, Brisbane Boat Show, Brisbane Maserati Launch and the nationally televised 58th Walkley Awards for Excellence in Journalism.
“We worked hard to provide our customers with a different level of service, flexibility, creativity and care and I believe this is what has really set us apart from the competition this year – as well as the stunning heritage design of the facility,” said Ms Hocking.
“The Royal ICC was well and truly tested in 2013 with so many diverse events in all categories and it has performed exceptionally.
“The space works well with the adjoining unique outdoor Plaza; and our kitchens (and chefs) managed back-to-back large scale events with ease and grace.
“Our investment in Australia’s only operable ceiling grid system was appreciated by our customers who were able to produce creative options, and at the same time save on budget and time in the set-up and pull down of event theming and lighting,” she said.
And it appears the customers agree.
Jan Sinclair, National Events and Operations Manager for The Walkley Foundation for Journalism, was blown away by the Royal ICC saying The Walkley Awards was one of her ‘most successful events ever’ thanks to the state-of-the-art facilities and excellent customer service.
“Excellence is central to our brand, so it was just fantastic to work with a venue that embodies everything we stand for,” she said.
The Royal ICC’s 2014 focus is not only about introducing new clients to this world-class convention centre, but ensuring clients return.
The Developing Unconventional Gas (DUG) conference will be back at the Royal ICC in 2014 after a successful event in 2013 where 370 largely international delegates descended on Brisbane. This was the first time DUG had been held outside the United States.
The much loved Brisbane Boat Show will also return to the Royal ICC in 2014, along with the Frontline Appeal Dinner.
The Royal ICC is also looking forward to welcoming a number of new international and national clients in 2014 including the MOTO Expo, Royal Australian College of General Practitioners, General Practice Education and Training (GPET), QLD Education Resources Expo and the Royal Agricultural Society of the Commonwealth (RASC) Conference.