ANA will introduce the C-3PO™ ANA JET with the iconic C-3PO on its Boeing777-200ER, as part of the previously announced STAR WARS™ Project, a five-year agreement with The Walt Disney Company (Japan) Ltd.
The C-3PO design was unveiled to Star Wars fans today at the Star Wars Celebration Europe event in London, and the aircraft will start flying on domestic routes in Japan from the end of March 2017.
ANA launched the Star Wars Project in April 2015 after signing a five year contract for the Star Wars brand with The Walt Disney Company (Japan) Ltd. The partnership also means ANA is the first and only airline in the world to fly the special livery aircraft featuring Star Wars characters on the exterior of the actual aircraft.
The Star Wars livery is in line with ANA’s strategy to further enhance its international presence. With demand increasing around the world for flights to Japan, ANA is committed to raising the profile of the ANA brand in the global market through innovative partnerships and branding opportunities. The partnership with Star Wars, beloved by audiences in Japan and around the globe, is a perfect match as Japan’s largest airline seeks to connect travellers around the world through this project.
C-3PO, together with R2-D2, has been a much-loved character since its appearance in the original Star Wars movie series. The C-3PO motif, which includes detailed body parts and wiring is decorated onto the aircraft’s fuselage.