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Eurowings flies into the Champions League with Borussia Dortmund

Eurowings Champions League Borussia Dortmund livery
The Eurowings airline is to become Borussia Dortmund's new "Champion Partner". The company, which is part of the Lufthansa Group, will work closely with the Bundesliga football team as of next season and, as BVB's official airline, will fly the team to its away games. Cooperation with the eight-time German champions and Champions League winners in 1997 covers a large number of components that go far beyond a conventional sponsorship.

In addition to the usual advertising presence in the stadium (for example on advertising boards, big screens, dugouts), it includes extensive cooperation in the digital domain, for example on BVB's popular social media channels. Borussia Dortmund has more than 14 million fans on Facebook alone.  

Milestone in the branding of the new Eurowings
Karl Ulrich Garnadt, Chairman of the Lufthansa Group's Management Board, who is responsible for developing the new Eurowings into the Lufthansa Group's second pan-European brand, says, "Our partnership with Borussia will help us make the Eurowings brand more well-known throughout Europe, by promoting it in an innovative and thoughtful way." Eurowings is the largest carrier in North Rhine Westphalia, market leader at Stuttgart Airport and has a strong presence in other German airports such as Berlin, Hamburg and Hanover. In the coming years, the airline also intends to expand beyond national borders and to develop into a leading European supplier in the rapidly growing low-cost transport sector.

"Borussia Dortmund fits perfectly with the new Eurowings because the club combines outstanding sporting achievements with a down-to-earth attitude, passion and an attraction that inspires many millions of fans throughout Europe. BVB captivates and unites people from all walks of life, just like Eurowings. With more than 500 flights a day, we meet the needs of a vast range of customers, whether they're business flyers, holidaymakers or students," stresses Oliver Wagner, CEO of Eurowings.

Sponsorship of a top European football club emphasises the airline's claim to unconditional quality even for cost-conscious customers. Eurowings provides the highest quality airline product in Europe in the low-cost transport sector.  

This means that air passengers can put together their individual package from a no frills, low-cost trip ("Basic") to a passenger experience with all the comforts and extras ("Best").  

Hans-Joachim Watzke, CEO of Borussia Dortmund, says, "The partnership with Eurowings brings together two dynamic, ambitious enterprises that have enormous bonding power and would like to play an influential role both nationally and internationally. We're looking forward to the intensive one-two between high-speed football and high-speed travel."  

"Team Airbus" for BVB
The most visible sign of the new partnership with BVB is an aircraft painted in black and yellow which Eurowings presented to the public at a press conference in Dortmund today, Wednesday (18 May) for the first time. This means that BVB will now transfer from the team bus to the "Team Airbus". The Eurowings Airbus A320 will be flying into the Champions League with a top speed of over 900 kilometres per hour and a spectacular exterior design: a tribute in team colours more than 37 metres long and almost 12 metres high.

Eurowings CEO Wagner says, "Even when designing the aircraft our aim was to go far beyond the usual logo placement on the tail unit, so we've developed a creative solution that sets new standards in cooperative design and means that Borussia Dortmund will make an impressive entrance anywhere in Europe."

Garnadt, Chairman of Lufthansa, says "Eurowings and Borussia Dortmund are bound not only by passion and enthusiasm but also by their shared home: North Rhine Westphalia. From here we intend to celebrate our joint successes throughout Europe."

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