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New Amadeus technology helps Lufthansa to personalise travel experience of corporate customers

Amadeus Altéa Corporate Recognition will allow Lufthansa to better recognise and serve corporate travellers throughout the entire journey, driving loyalty and customer satisfaction by offering a more personalised corporate travel experience

For too long airlines have been unable to effectively personalise and differentiate offers specifically for corporate customers. But today, Amadeus announces that Lufthansa is the first to select Amadeus’ patent-pending Altéa Corporate Recognition, a tool which allows the airline to better recognise corporate customers at the time of booking. This ensures strategic tailor-made offers can then be provided to the corporate customer as well as to the individual business traveller across all stages of their journey, enhancing both the corporate purchasing and wider travel experience in the process.

By automatically recognising the corporation to which a business traveller belongs, personalisation can begin from the moment the flight is being booked. This could mean corporate customers are offered preferential handling from the first booking step onwards or that individual business travellers are managed as valued customers whilst at the airport and are then fast-tracked through security for example.  

At the same time, an airline, in general, has the potential with Altéa Corporate Recognition to automatically offer packages of tailored ancillary services which are focused wholly on business travellers’ needs, such as, baggage and preferential seat options. For Lufthansa this means a choice of selected services can be easily offered to boost demand and drive customer loyalty and retention, as the airline continues to actively focus its service to the corporate client’s needs.  

Christian Tillmans, Vice President Global Sales and Key Account Management Lufthansa commented: “Corporate travellers remain the core customer group for global network carriers such as Lufthansa. Amadeus Altéa Corporate Recognition allows us to both retain and increase the value delivered to corporate customers and business travellers alike. This development is a key milestone on our journey to offering an even more personalised and differentiated experience, enabling us to respond better to the customers’ need, increase customer satisfaction and drive higher productivity at the same time.”  

Julia Sattel, Senior Vice President Airline IT, Amadeus commented: “Corporate travellers of today expect even higher levels of personalisation than passengers travelling for leisure. In a world where full service airlines face increasing competition from LCCs and hybrid carriers, there is a need to take the next step towards a truly personalised experience. Whilst this solution benefits the individual traveller, it also allows airlines to boost their relationship with key corporations as a whole – meaning airlines’ loyalty divisions can use the solution in a strategic manner. This is the latest step in our bid to ensure we focus our energies on the evolving 21st Century traveller, enabling airlines to connect, serve and manage their customers in the most effective way possible”.  

Today, the majority of business travel is booked via the indirect channel, making Altéa Corporate Recognition’s ability to identify a corporate customer via any channel, including indirect and corporate self-booking tools, critical to helping airlines reach their personalisation objectives. Altéa Corporate Recognition allows Lufthansa to offer its corporate customers more personalisation as the individual and predefined corporate level benefits will be prompted during the booking process.  

Amadeus Altéa Corporate Recognition is complemented by Amadeus’ existing loyalty and personalisation solutions, Amadeus Loyalty Management Suite and Amadeus Awards Suite, which enable airlines to clearly recognise their loyalty program members and corporate members throughout the merchandising, retailing and operational environment.

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