Chris Leach, Chairman and Founder of ACS, commented; “Whilst we believe that the award-winning personal service that we offer will never be replaced entirely by technology, we are adapting the traditional brokerage model.
"Developments such as our popular jet prices app, which launched two years ago and allows customers to get instant charter quotations, enhance our customers’ ACS experience, as we move more online than in previous years. We are currently revamping and redeveloping all of our websites, with enhanced functionality, with the planned release date in the spring. We are developing real time customer information portals and are planning on investing in other disruptive technology over the next few years.
“We have always invested in technology, but now the need is greater than ever. To cover the three divisions in each of our eighteen offices and the 50,000 aircraft that we have access to, we already have many websites around the world in multiple languages – each tailored to the local marketplace and culture. Each office also has our custom-made charter bookings platform, and this bespoke software allows us to efficiently source aircraft anywhere in the world.
“Many of our competitors claim to be unique by investing in technology, but ultimately we feel that we have an advantage due to our existing international footprint, meaning technological developments will easily be rolled out worldwide. We provide our customers with global solutions, not local gimmicks.
“It is an exciting time at ACS following an outstanding 2014 which showed strong growth and around £300 million in sales. We have always been a highly ambitious company and the board is hoping that this investment will keep us leading the technology race in the charter marketplace.”