The refined scheme, which will be applied across aircraft in the Titan Airways’ fleet over the next 12 months, has initially been rolled out on one of the carrier’s three Boeing 737-300QC aircraft.
The design, incorporating the airline’s signature black, silver and orange colour palette, is a pared down version of the previous livery design which included the Titan Moon emblazoned large on the side of the aircraft.
“We have established a strong brand identity with our unusual colour scheme and instantly recognisable logo but, although our aircraft have always stood out from the crowd, we felt that the livery needed updating in favour of a sleeker, more corporate look,” said Alastair Kiernan, Titan Airways’ Commercial Director.
Alastair worked in close conjunction with brand consultancy gda on the transformation.
The launch of the new livery coincides with an ongoing process of fleet rejuvenation at Titan Airways, which began last year with the end of BAe 146 operations and with the introduction of a first new generation Airbus A320 aircraft. The carrier is shortly expected to announce the addition of further Airbus aircraft to the fleet.