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bmi regional Hamburg route supports local business and tourism, carries over 15,000 passengers in first 12 months

bmi regional, the UK’s most punctual scheduled airline, has more than tripled the number of passengers it carries each month on its Bristol to Hamburg route since launching 12 months ago (on 13 February, 2013). The service carried over 15,000 passengers in its first twelve months, bringing commercial benefit to the south west and boosting tourism.

Cathal O’Connell, CEO of bmi regional, said: “Over the past year we’ve more than tripled our monthly passenger loads between Bristol and Hamburg which is a laudable achievement on a new route. Whilst September was the strongest month overall, we’ve seen enduring demand for the route well into the winter months and in our recent sale Hamburg has proven popular. Airbus – which has hubs in Bristol and Hamburg  - and Imperial Tobacco and Garrad Hassan are among core clients, and over the summer we saw a healthy amount of leisure traffic drawn to Hamburg by its reputation as cultural hub and centre for the arts.”

Shaun Browne, Bristol Airport Aviation Director, said: “We are delighted to be celebrating the first anniversary of bmi regional’s Hamburg flight. During the last twelve months this twice-daily service has proved popular for both business and leisure passengers. The schedule offers flexibility to those wishing to visit Hamburg for business, allowing them to return the same day without the need for an overnight stay. The Friday afternoon departure time also means leisure visitors can make the most of a weekend stay, arriving back in Bristol on Sunday evening.”

He added: “This service gives passengers in the South West and South Wales direct access to another major European city, allowing them to take advantage of the time and cost savings to be made when flying from their regional airport.”

James Durie, Executive Director, Business West said: “The success of the Hamburg route shows business is voting with its feet and the route is clearly satisfying a business demand.  Germany is a key business destination and is a leader in the export market for South West businesses.   Bristol will be the European Green Capital in 2015, and this route provides a direct link with a previous holder of that title - Hamburg was European Green Capital in 2011 - giving us a great opportunity to attract more investment on the green agenda.”

John Hirst, Destination Bristol’s Chief Executive, said: “Germany is one of Bristol’s most important overseas markets accounting for around 50,000 trips each year so having these regular direct flights between Bristol and Hamburg helps to make our city an even more attractive option for German visitors, providing a welcome boost to tourism and the economy."

He added: “The Bristol-Hamburg route was the first of a series of new direct bmi regional flights between German cities and Bristol that were launched in 2013, and we’re pleased that we’re able to mark its success one year on. Since Bristol won the accolade of European Green Capital 2015 the international spotlight has been firmly upon us, which will hopefully inspire even more German visitors to use the bmi regional flight and experience Bristol for themselves.”  

All bmi regional flights offer 20kg checked baggage, a full at-seat bar and snack service and –where possible – 30-minute check-in. In 2013 the airline won the prestigious accolade of Silver Airline of the Year at the European Regions Airline (ERA) Association in Salzburg, Austria.

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