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Stars return to London on SAA as South African Airways announces partnership on new blockbuster, Mandela: Long Walk to Freedom

Earlier this week, stars of the big screen touched down in London with South African Airways following the successful African premier of Mandela: Long Walk to Freedom last Sunday.
Their arrival coincides with South African Airways announcing a new partnership with South African Tourism to celebrate the release of the much awaited blockbuster movie in the UK.

The film based on Nelson Mandela’s autobiography stars multi-award winning Idris Elba (The Wire, Luther) as Nelson Mandela and Naomie Harris (Skyfall) as Winnie.

South African Airways has joined forces with South African Tourism to partner on the new blockbuster. The brands will work in partnership to promote South Africa in conjunction with the release of the film.

The film was shot in over 200 locations in South Africa, including the Drakensberg in KwaZulu Natal, Cape Town, Robben Island, and Johannesburg and many other destinations in SAA's extensive Southern Africa network.

“As the national airline, we bring the world to Africa and we are delighted to be partnering with South African Tourism on such an amazing project,” said Gary Kershaw, GM South African Airways UK.

The film spans Nelson Mandela’s exceptional life journey from the early years, through to his inauguration as the first democratically elected President of South Africa and ultimately, the modern icon he is today.

Jon Danks, UK Head of Marketing for South African Airways said, “We are delighted to partner the Long Walk to Freedom release. The film will showcase South Africa on a global cinematic stage and inspire a far reaching audience, illustrating the stunning scenery and landscapes the country has to offer, while also telling one of the most incredible true life stories of our time.”

The film is set for release in UK cinemas from January 3rd 2014.

South African Airways currently offers direct double daily flights between London Heathrow and Johannesburg and serves over 30 destinations within Africa on a fleet of Airbus A330 and A340s.
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