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PrivateFly works with ITV's The X Factor on private jet film

Private jet booking service will make an appearance on ITV1 this weekend, after filming with pop stars JLS at London Luton Airport

Private jet charter network PrivateFly will appear this weekend on ITV’s The X Factor. The company has a starring role in a film featuring members of pop band JLS, to promote one of the show’s viewer competitions.  

In September, ITV filmed with PrivateFly at Signature's Luton FBO using G-CIEL, a Citation XL, from London Executive Aviation’s fleet. The company will also fly the winners to Paris by private jet next year, as part of the overall competition prize package.

Members of JLS (who found fame after appearing on The X Factor in 2008) are seen boarding the jet in the film, after arriving on the PrivateFly red carpet. The film will first air during The X Factor on Saturday 12th October on ITV1, followed by several more showings over the series.

Adam Twidell, PrivateFly’s CEO commented: “This was an exciting and fun project for the PrivateFly team to work on with ITV. But on a serious note, at a time when our industry is facing growth and perception challenges, it was also a great opportunity to showcase private aviation to over 9 million viewers.

“Only one lucky winner and five friends will actually win the flight to Paris, but millions of other primetime TV viewers will have a glimpse of what our industry has to offer.”

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