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Plaza Premium Lounge marks 15th anniversary with aggressive global expansion plans

Leading provider of premium airport services takes flight into new markets

On the occasion of the 15th anniversary of Plaza Premium Lounge Management Limited, the company has announced aggressive expansion plans across its global network. Since 1998, Plaza Premium Lounge has been providing travellers with all-inclusive airport services, from commercial lounges and transit hotels to airport meet and greet, concierge and spa services.

Established in Hong Kong by Mr Song Hoi-See, Founder & CEO of Plaza Premium Lounge Management Limited, the company pioneered the concept of the Airport Pay-in Lounge. Plaza Premium Lounge also manages and operates airline CIP lounges in many international airports. The company’s ever-growing network now extends to over 100 locations in 27 international airports and counts over 1,500 employees worldwide.

Coinciding with the 15th anniversary celebration, the company will present a new flagship lounge in Hong Kong International Airport, the newest and largest pay-in lounge in the region. Heralding Plaza Premium Lounge’s distinct design direction, the latest flagship facility will offer even more interactive services, new dedicated lounge areas to accommodate all kinds of travellers, a modern lounge menu and value-added facilities aimed to maximise the comfort and convenience of travellers.

In 2013, Plaza Premium Lounge added Malaysian destinations Kota Kinabalu, Kuching and Penang to its list of international airports as well as Edmonton in Canada. It has also had major expansion in Toronto Pearson and opened Wellness Spa, the world’s first airport organic spa, in Singapore Changi Airport.

In the coming months, Plaza Premium Lounge will further expand its operations in India. The company will see a lounge expansion in New Delhi’s Terminal 3 Domestic Departures, as well as a pay-in lounge in Mumbai and a major expansion to its transit hotel in Hyderabad.

In Bangalore, the company is building two pay-in lounges at the Bengaluru International Airport to be opened by the end of this year, one for Domestic Departures, the other for International Departures, and Bangalore’s first-ever transit hotel. Providing travellers with a place to relax and refresh while at the airport, the transit hotel’s rooms will be fitted with showers, comfortable flat beds and full amenities.

“Our company prides itself on creating premium airport services that exceed travellers’ expectations,” explains Mr Song. “The flagship lounge in Hong Kong International Airport reflects our thorough understanding of travel trends and customer behaviour. Over the last 15 years we’ve continually explored new improvement opportunities to enhance the traveller’s airport experience.”

Plaza Premium Lounge Management Limited will also open new lounges in Macau, London Heathrow and Kuala Lumpur International Airport’s new terminal, KLIA2. The company’s management wing will also expand its international portfolio to cover Sydney. Emphasising the company’s bold expansion strategy, Sydney marks Plaza Premium Lounge’s debut into the Australian market while London Heathrow represents the company’s first European location. “By 2015, we will add 50 new locations in existing and new airports around the world. We will look to expand in Mainland China, Asia, Middle East, Europe and North America,” says Mr Song.

To mark the 15th anniversary, Plaza Premium Lounge is also introducing an all-new brand identity to signify a new era of development. The new logo reflects the company’s management philosophy, corporate culture and future direction. While the circular form conveys the management system and proprietary IT systems developed in Hong Kong Headquarters, its round shape signals the company’s growing global presence. The logo’s border comprises interlocking shapes to represent the functional and operational teams and their high service standard, serving from the heart and united in their mission to create an airport experience that exceeds expectations.

“In 1998, Plaza Premium Lounge launched with a modest mission: To provide convenient facilities for airport travellers,” recalls Mr Song. “Since then, we’ve expanded beyond conventional airport lounges to include meet and greet services, transit hotels, private resting rooms and spa services. As we celebrate our achievements to date, we look forward to continue expanding our network globally.”

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