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A new SAS takes off in Europe - on Sunday 9th June 2013

On Sunday 9 June 2013, SAS is launching its brand new service concept: SAS Go and SAS Plus, to replace Business Class, Economy Extra and Economy Classes. This change reflects SAS’ rigorous on going investment strategy to offer its customers the most modern flight experience in Europe.
After a very smooth transition, bookings opened on Saturday 1 June with the first flight taking off on 9 June.

The new service concept was developed in close dialogue with SAS’ customers and employees and through suggestions posted through My SAS Idea, SAS’ open forum for ideas.

“The service classes that were created 30 years ago do not reflect the needs of the modern traveller. Time is now in short supply for most people, and our passengers want time efficiency and attractive prices, without any hidden charges. SAS Go and SAS Plus meet both of these needs,” says Richard Gustafson, CEO and Group President of SAS.  

Developed for people who fly regularly
The number of passengers who travel more than five times a year is increasing. Traditionally, flying used to be divided into business journeys and leisure journeys, but passengers now want the same convenience and comfort whether they are travelling on business or for leisure.

“SAS’ most important job is to get customers where they want to go, when they want to go, and to do this as simply as possible. Modern passengers want simplicity and convenience on their journeys, when they are travelling both for business or pleasure. These two new attractive service classes we are launching give these passengers exactly what they want,” says Rickard Gustafson.

The prices for SAS Go are similar to the prices of the old Economy tickets. With SAS Plus, passengers get better value for money as the ‘from price’ is on average around 30% lower than the 'from price’ of today’s flexible products. And they include more services.

A journey from Stockholm Arlanda to London Heathrow, which used to cost SEK 3,809 / ca. £380 in Economy Extra, will now cost SEK 1999 / ca. £199 in SAS Plus.

What you need is included
In the price of the new service classes are included more services than before. SAS Go always includes a checked bag at no extra charge, newspapers, coffee or tea on board, as well as several services to save time, including mobile check-in, and seat selection.

SAS Plus includes two checked bags at no extra cost, SAS Fast Track, lounge access, meals and drinks on board, as well as double the number of EuroBonus points; all of this is on top of the benefits offered by SAS Go. Breakfast is served to all passengers on domestic flights in Sweden, Norway and Denmark.

The move to SAS Go and SAS Plus also includes a brand new concept on board, with the traditional airplane tray being replaced by an airborne cafe. The launch of Our Cafe will see all passengers on board being offered the same range of food and drink.

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