AlliedPRA Destination Management expands international market coverage
- Category: Agency & Association
- Created on Friday, 28 September 2012 16:00
International Fairs & Promotions SAL (IFP) is an international exhibitions and conferences organizer based in Beirut with representative offices throughout the world. IFP is the Middle East's leading trade fair organizer and its track-record speaks for itself: Over the last 30 years, IFP has organized over 400 international trade fairs and conferences representing every economic sector, having established a client base of over 35 governments and hundreds of international companies and trade associations. In both trade fair conception and implementation, the IFP signature is a seal of professionalism. Representing AlliedPRA, IFP will promote AlliedPRA’s offices and services to outbound Middle Eastern clients. In addition, clients will have access to AlliedPRA’s DMC services and IFP’s broader event services in the Middle East.
In the Eurasian markets, AlliedPRA has partnered with Namen to expand the company's marketing and sales efforts in Eastern Europe and Northern Asia to cover Russia, the remaining CIS countries, Norway, Finland and Estonia, a growing market segment and key strategic move for the AlliedPRA brand. Russia is the largest source market in Eurasia for MICE and corporate travel and Namen's efforts will further enhance the global reach of the AlliedPRA brand to clients in these markets.
In Brazil, AlliedPRA partners with Bamboo Action, is a newly founded agency composed of experienced travel industry veterans who represent AlliedPRA and other firms to travel agencies, incentive houses and large corporations. With its professional and committed international team, Bamboo Action will represent AlliedPRA in Rio de Janiero and Sao Paolo Brazil.
George Pohle, CEO of AlliedPRA stated: “We've experienced an influx of interested clients from these growth-oriented economies. As a result, AlliedPRA set out to find sales partners in these strategically important markets who could deliver the high-caliber relationship building and sales support AlliedPRA is known for elsewhere. The company continues its strategic growth plans and these new partnerships will solidify AlliedPRA as the go-to DMC for destination services world-wide."