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Events Industry takes its case to Westminster as confusion to on-going government commitment for tourism grows

The UK events industry was out in force at the Britain For Events Parliamentary Reception held at the House of Commons on Wednesday (5th September 2012), with a core message that events in Britain are critical to the growth and well-being of local communities and destinations. At the same time the announcement of the resignation of John Penrose, Tourism Minister and keen supporter of the Events sector, was received with dismay, amidst concern that, without a direct replacement the efforts to have the sector's full potential realised would take a significant step back.

The meeting was addressed by Nick De Bois MP, Chairman of the All Party Parliamentary Group For Events, Michael Hirst, Chairman of the Business Visits & Events Partnership and James Berresford, CEO, VisitEngland. All spoke about the contribution both business and cultural events make to driving the economy, growing employment and trade, creating inward investment and regenerating destinations and their impact on community cohesion.

"The news of Mr Penrose's departure underlines the need for the industry to find new conduits within government to understand the breadth of benefits which are delivered by events. We hope that both DCMS, through the appointment of the new Secretary of State, Maria Miller and BIS, through it's agency, UKTI, will want to work with the industry to ensure maximum benefit to tourism, creative enterprise, trade and exports", commented Michael Hirst. "We will be seeking urgent meetings to put our case forward".

During the presentation Nick De Bois, spoke of the positive characteristics of the events sector and the need for the industry to respond positively to the Government agenda on job creation and apprenticeships. He praised the industry for its professionalism in delivering iconic events during the Olympics and Paralympics. James Berresford said that VisitEngland had a key focus to work closely with destination management organisations to grow business tourism."A key part of the Regional Growth Fund obtained by VisitEngland will be used to grow the business tourism market internationally". "He added, "We are committed to co-ordinating a major presence at key international shows".

"Notwithstanding the concerns about the status of the Tourism Minister, it was very important to get the message out within Westminster that "events shape communities and communities make events". I am hopeful more MPs and Local Government leaders will recognise the importance of this message and get behind the industry," concluded Hirst.

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