Hume Whitehead to support NH Hoteles’ offering to meetings and events planners in the UK
- Category: Agency & Association
- Created on Wednesday, 11 July 2012 15:50
Founded in 1978 and headquartered in Madrid, NH Hoteles is present in 26 countries in Europe, America and Africa operating almost 400 hotels with around 60,000 rooms. The group currently has 21 new hotels under construction, which will add more than 2,000 new rooms to its portfolio.
NH Hoteles has appointed Hume Whitehead to undertake a proactive PR programme to increase brand awareness and raise the group’s profile amongst meeting planners, differentiate it from its competitors and complement sales and marketing activities.
Alan Jaramillo, Director of MICE Sales in the UK, comments: “The enthusiastic team at Hume Whitehead demonstrated an in-depth knowledge of the sector and provided a creative and effective response to our brief. With nearly 400 hotels around the world, most of them urban, meetings and events are an important part of our business and we look forward to working with Hume Whitehead to ensure that UK planners are fully aware of everything we have to offer.”
Hume Whitehead Director and co-founder, Sue Whitehead, who will be leading the account, adds: “We are delighted to have been appointed to support NH Hoteles in the UK market. The group’s expertise in the meetings sector, the quality and range of its hotels around the world and its genuine commitment to sustainability – including its Ecomeetings product – give it a superb offering for meetings and events buyers and we look forward to working with the NH Hoteles team to highlight these strengths in the months to come.”