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Louise Perry launches agency at IWM London

Louise Perry and Tom Crocker
Last night, television presenter and entertainer Louise Perry launched her events agency at a stunning ‘Secret Garden’ party on the roof terrace at the Imperial War Museum (IWM) London. Perry, who already runs a successful wedding and bespoke party business, has been inundated with requests from clients to provide them with a corporate service.

Perry said: “partnering with trusted suppliers, such as Peyton Events, who consistently deliver a high level of service is key to all of this. We also truly believe in a personal approach and will see an event through being the last to leave. Plus, we take the creative process very seriously. We get into our clients’ minds and understand how they want their events to look and most importantly feel.”  

Tom Crocker, Director of Sales & Marketing, Peyton Events said: “We have worked with Louise Perry for a number of years to deliver some fabulously creative events. It’s a pleasure to partner with her on the launch of her agency. We complemented her Secret Garden vision for the IWM London roof terrace, by showcasing our new ‘BRITAIN’ menu range, which champions the use of small independent British food producers. We believe the cornerstone of great British cuisine is to source the freshest, highest quality ingredients available. We’re certainly excited to work with Louise on many more wonderful events to come.”  

More than 100 clients and event professionals attended the magical evening including representatives from Rathbone, Insight Investment, Rothschild, Wagamama, Prince’s Trust and Deloitte. The exterior of the IWM was up-lit in hues of green and blue. Once inside guests were led to a magical walkway created by Lavender Green with ivy trails, storm lanterns and birch trees leading to the lifts which escorted guests to the roof terrace.  

Entering the ‘Secret Garden,’ through an ivy archway decorated with colourful ribbons, partygoers were offered ‘Green Park’ or ‘English Orchard’ cocktails and could sample Peyton Events’ delectable canapés from their recently launched ‘BRITAIN’ menus. Delights included: wild forest mushroom with chestnut and white truffle rice bon bon, Scottish Severn smokehouse salmon with compressed cumber caviar, Charles Ashborough pork belly with poached plums and parsnip gel and Ragstone goat’s cheese with roasted golden beets and ruby beetroot crisp. An interactive garden scape served dessert canapés with treats including wild forest blackberry with sweetened cream on Scottish shortbread and English peach almond cake with lavender honey. Other dessert canapés were presented in glass baubles suspended from tree branches.  

Lavender Green showed guests how they could make their own circlets with wire, flowers and ivy, embodying the theme of the event, with guests adorning their creations.  

Get Funked delivered some chilled tunes early on then ramped it up with three vocalists enhancing the DJ, augmented by two glamorous dancers.  

Velvet Living provided the central circular bar serving more infused libations, plus of course wine and beer.  

Perry said: “I wanted to show guests what we can do and how we can be of service to them. The IWM is such a striking venue and the roof terrace is a hidden gem which is so central. Peyton Events’ new canapés were just divine. Clients are going to love them!”  

Suppliers involved in the launch include Peyton Events – venue, staff, drinks and catering; Lavender Green – flowers, candles, circlet class and lanterns, Velvet Living – furniture and bar, Sound by Design – sound and lighting and Get Funked – DJ, vocalists and dancers.

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