John will remain at the helmLove2shop Business Services, the Corporate division of £385m-turnover Park Group plc based in Birkenhead, has acquired Fisher Moy International Limited, the brand engagement specialists, in an all-cash deal for an undisclosed sum.
John Fisher, Managing Director, FMI Ltd, (and a regular blogger on ITCM) says: ‘Love2shop is one of our most respected clients. They had previously asked us to devise an online engagement platform for their many corporate clients. After a few months it became apparent that we could offer their clients a much broader engagement service than the provision of rewards alone, so a closer type of cooperation was discussed.’
Chris Hartley, Director of Love2shop Business Services, comments: ‘The synergy between the two businesses made this acquisition an easy decision all-round. With our market-leading consumer reward technology combined with FMI’s strategic alliances with its client base, we can now offer an end-to-end engagement boosting service for any business that wants to improve its relationship with customers and employees.’
FMI will remain in Chilton, Buckinghamshire and will initially continue to operate under the existing brand in order to spearhead Love2shop’s engagement services expansion and act as a local base for clients in London and the Thames Valley.
Love2shop is name of the UK’s leading multi-retailer gift voucher and prepaid gift card, accepted at over 150 major retailers with more than 20,000 stores UK wide. Love2shop schemes are tailored to individual customer needs, principally recognising and rewarding a range of consumer behaviours. These include customer loyalty and acquisition, referral generation, market research and sales promotions, but are also applicable to a vast range of other possibilities.
Fisher Moy International Limited (FMI) is a strategic brand engagement consultancy based in Chilton, Buckinghamshire. It has more than 30 years’ experience working with major blue-chip clients. From events such as conferences and travel trips to targeted incentives and rewards, FMI’s creative thinkers generate ideas to drive better results. Experienced events teams work together under one roof to communicate a client’s message clearly, build brand loyalty, reward desired behaviour and incentivise growth.
Pictured: John shakes on the deal with Chris Houghton, CEO, Park Group plc