The partnership will bring together The Moment’s expertise in marketing communications, film and VR with WRG’s scale and established reputation across the events sector, serving client demand for creative, immersive brand experiences for internal and external audiences.
The collaboration reflects the changing face of marketing and how brands are seeking new and effective ways to engage audiences.
Both agencies are being led by CEO Russ Lidstone, who has spent several months looking at how best to forge a partnership that will benefit clients of both agencies. The new alliance will be united by the positioning ‘The Creative Engagement Group’.
Lidstone said: “We are excited by this new opportunity and believe there is a great opportunity for the two agencies to combine forces to deliver a more fully integrated service for clients.
“The Moment are at the cutting edge of film and digital and so are an ideal partner as both agencies are continually looking for new ways to appeal audiences with creatively engaging communications.
“I’m delighted to announce this partnership between WRG and The Moment and we are already working on a number of projects together.”
Lidstone joined WRG in May 2016, following a six-year tenure as CEO of advertising agency Havas Worldwide, where he evolved its digital, PR, social, SEO and channel capabilities.
He added: “What I’ve learned in my time outside of broadcast advertising is that brands can engage much more deeply through the creative use of events, video and immersive technologies.”
WRG’s clients include Shell, adidas and Google, as well as a number of leading healthcare companies. With heritage in TV and storytelling, The Moment specialises in content strategy, content, production and digital. Clients include Levi’s, Ladbrokes and Kenco.
It employs 100 staff based across London, Plymouth, Southampton, and Philadelphia.
The two agencies will also work closely with WRG’s specialist healthcare production agency Just Communicate, offering an enhanced service for its healthcare clients.