Dynamic agency continue to grow in automotive sectorAward-winning creative communications consultancy and event specialists, Vista, have been appointed to deliver the MINI CLUBMAN Retail Roadshow and have now delivered numerous marketing and experiential campaigns for the leading automotive group.
The roadshow, which is being rolled out nationwide, is focused on engaging potential new customers with the MINI CLUBMAN car, driving footfall to local dealerships for test drives and sales conversions.
The MINI CLUBMAN is being showcased on high streets, in shopping centres and at outdoor events.
To promote the MINI CLUBMAN, Vista designed and built two activations, one for indoor use and the second for outdoor public spaces. Both designs allow customers 360 degree views around the car, inviting potential customers to get inside for a photograph. Surrounding the activations are interactive brand led environments with MINI car configurators and content rich displays that tell the MINI CLUBMAN story.
The MINI CLUBMAN, is MINI’s most versatile car, Vista created activations to perfectly capture this detail. A customised shipping container is being used for the outdoor pop-up activation, with hydraulic sides of the container opening up into an experiential product stand. The indoor pop-up activation is a free standing experiential product stand, with seating for customers and mechanics to drive data capture.
James Wilkins, Managing Director at Vista commented on the roadshow; ‘Delivering the Retail Roadshow for MINI is a privilege. It challenged the team to create something truly unique for the brand and we’re looking forward to seeing the results’.