The videos – which are all between one and two minutes in length – can be found on The Group’s Horizon intranet system.
Initially, five tutorials have been created, with the simple, step-by-step guides covering setting up a Mail Chimp account, creating a subscribers’ list, sending an email campaign and uploading social media cards on both Twitter and Facebook.
Andy Stark, managing director, The Global Travel Group said: “The initiative fitted well with Global’s recent conference theme of ‘How to’ and had been driven by member feedback. For a long time we have provided agents with some great interactive marketing tools – things like pre-coded responsive emails, web banners and hosted video advertising. They love it – but told us that they’d benefit from practical training in order to maximise their sales. The video tutorials are a neat way of explaining how to get the most from the tools and we’re sure they will translate into bringing in great business for agents.”
As well as being available on Horizon, The Global Travel Group is ensuring members are reminded of the tutorials by inserting links to them on internal e-shots. The Group is also developing a series of pdf tutorials, which agents can download or print out, to go alongside each video.
Andy Stark added: “Further video tutorials would be added if members wanted particular subjects explained.”
Continuing the drive to add marketing resources, Global is also expanding the functionality available on Horizon. The system will feature a new image library for agents along with an online store area which allows agents to order marketing material directly. Both features should be available by the end of July.