The initiative will see the logo used by the Egypt Tourism Authority and UK tour operators in promotional activities and advertising campaigns to remind holidaymakers of the allure of the Red Sea, thanks to its luxury resorts, clear blue skies and sandy beaches.
The global reputation of Sharm El Sheikh as an exceptional holiday destination was built under the umbrella of the Red Sea Riviera, and the logo was first used in the Egyptian Tourism Authority’s marketing campaigns in 2004.
The Egyptian Tourism Authority aims to extend this success to other sun-drenched Red Sea Riviera destinations, such as El Gouna, Hurghada, Sahl Hashish, Makadi Bay, Soma Bay and Marsa Alam.
Rasha Azaizi, UK Director, Egyptian Tourism Authority, said: “The Red Sea Riviera logo was part of Egypt’s most successful tourism advertising campaign in the UK, perfectly capturing the country’s unique promise of both a relaxing and exciting holiday. Extending the Red Sea Riviera brand into the region’s other beach destinations will enable us to put Egypt back in the ‘Riviera League’ of popular international tourist destinations.”
The Red Sea Riviera has guaranteed year-round sunshine, accommodation to suit any budget, and leisure activities ranging from leading golf courses to arguably the best Scuba diving in the world, all just 4 and a half hours from the UK.