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Hyde and Allen collaborate again to launch venue growth consultancy

Hyde and Allen
With a focus on strategic venue management and business development, Anthony Hyde and Samme Allen have launched the Sequoia Partnership.
The consultancy will see the long-time collaborators working with each other again following 10 years of success together including time at the Barbican and on the board of the MPI UK and Ireland Chapter as well as launching the London City Selection.


Sequoia Partnership will work closely with venues both in the UK and internationally to maximise growth through strategic direction and planning across the whole of the venue management process including sales & marketing, internal and external communication and operational excellence.

Sequoia Partnership’s Anthony Hyde comments:  “Samme and I have worked together across a variety of roles for more than 10 years.  It seemed only right that the next step in our journey should be the creation of a consultancy that brings together our passion and knowledge of the industry.  New business wins to be announced shortly will immediately establish our presence in the market and we look forward to developing the consultancy over the months and years ahead.”

Sequoia Partnership’s Samme Allen concludes: “We intend to work closely with key partners to ensure our clients receive the best possible advice from the most appropriate individuals and organisations. Our core value proposition is to grow business by making our client’s spaces work harder. Above all else we are looking forward to developing a fun and inspiring consultancy that delivers sustainable growth.”

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