Northern Sessions and Contemporary Event Structures are joining forces to cater for classical music fans at a special outdoor performance by songbird Katherine Jenkins in Sunderland next month.
The concert, on Friday May 6, is the first to be organised by Northern Sessions, a division of events company Sunderland Live, which plans to bring more big names to the city in the coming months.
It is also one of the first North East contracts for Birmingham-based Contemporary Event Structures, which will be supplying four inflatable marquees for the concert in Herrington Country Park.
These cube-shaped structures, measuring up to 15m by 30m, will each house a separate pop-up bar provided by specialist subsidiary Contemporary Event Bars, including a Pimms bar, Prosecco bar and main bar for all attendees, as well as a separate bar for hospitality guests.
“Herrington Country Park is an amazing space but there is little on site to cater for visitors in large numbers,” said Alison McDonough, Chief Executive of Sunderland Live.
“The inflatable marquees offered by Contemporary Event Structures represent the perfect solution and their pop up bars will allow all our concert goers to enjoy Pimms, Prosecco and other drinks throughout the evening.”
Contemporary Event Structures, which launched its specialist bars arm in 2012, offers a wide range of inflatable and temporary event structures, all of which are relatively simple to install and secured for safety.
The company’s existing clients include Bentley Lamborghini, BBC and the University of Bath.
“We have already worked with several prestigious companies and are delighted to be bringing our innovative solutions to Northern Sessions, Sunderland and indeed the North East,” said Ryan Miller, Director at Contemporary Event Structures.