Sydney, Australia will lead the global celebration of the inaugural Global Meetings Industry Day (GMID) ahead of the rest of the world, ringing in the noted day, 14 April, with a digital campaign aimed at highlighting why meetings matter.
Focusing on LinkedIn and Twitter, BESydney will emphasise the legacies from international conferences that are held in Sydney, share testimonials from clients on the importance of conferences and key statistics on the metrics behind the business events industry. The convention bureau has also launched a dedicated page to GMID on its website.
“When an international conference is held in a city we know there are far more reaching benefits than the tourism receipts,” said BESydney CEO, Lyn Lewis-Smith. “Business events are about attracting global talent, the transferring of knowledge, international collaboration, encouraging foreign investment and stimulating innovation. Event hosts - our clients – are working to create a better future for us all, be it in health, education or the creative industries.”
Since 2010, BESydney has partnered with the University of Technology Sydney (UTS) to produce a series of leading Beyond Tourism Benefits reports that identify the social legacies of business events.
“Our ongoing research with UTS demonstrates how conferences are catalysts for thriving economies and communities,” added Ms Lewis-Smith.
In Australia alone, on average 37 million attend 412,000 business events a year, equating to A$28 billion a year in direct expenditure and 180,000 jobs.
Global Meetings Industry Day marks the evolution of North American Meetings Industry Day (NAMID), held in the United States, Canada, Mexico and parts of Latin America. NAMID included 88 events across America as well as robust conversations online and 3.2 million social media impressions.
This year sees advocacy events and rallies, social media activity, issue proclamations and other gatherings to champion the value of the meetings and events industry. This activity is focused on showcasing the real impact that business meetings, conferences, conventions, incentive travel, trade shows and exhibitions have on people, business and communities.
The benefits provided by business events do not begin and end with the event itself. The collaboration that commences before the conference begins, continues during and after the event, extending beyond the timeframe and location of the conference, which is testament to the enduring legacy of these events.