The contract, which runs through until 2017, will see Soaring Worldwide work alongside Searcys to focus on a PR strategy designed to drive commercial business across its collection of venues which includes The Gherkin, 30 Pavilion Road, St. Pancras Grand and Urban Coterie.
“The opportunity to work with such a well respected caterer such as Searcys is something we are very proud of,” said Adam Baggs, Creative Director of Soaring Worldwide. “Working across the many different venues that make up the Searcys collection, we have come to realise the positive impact they have had, and continue to make, on the world of meetings and events. We are passionate about sharing the Searcys story and the incredible work they do both in events and in catering.”
Searcys has developed a world-famous reputation for catering and hospitality at its iconic, exclusive venues in London, Bath, Birmingham and Oxfordshire. The partnership with Soaring Worldwide is well underway with several venues already benefitting from a heightened PR strategy put in place.
“Our industry talks and there was undoubtedly an understanding that Soaring Worldwide came with a strong reputation,” explained Johanna Byrane, Head of Sales at Searcys. “Members of the Soaring team joined us for a 2-day venue tour in London not so long ago and it gave them a real opportunity to witness the diverse venues we have within our collection as well as a chance to sample the excellent catering we have built a business around. We are looking forward to what the future brings in what is a very exciting new partnership for us all.”
As well as new business with Searcys, Soaring Worldwide has also confirmed that The Barbican, Europe’s largest combined conference and arts venue, has signed a two year extension to their current PR deal taking that partnership through to a decade.
Soaring Worldwide is a Cirencester-based strategic communications and PR agency which specialises in the events and security industry with key clients including the Barbican, Church House Westminster, Grass Roots Meetings & Events and Magenta Security.