The move follows a string of new SMMP client wins and the expansion of the creative and production teams.
The new space in Ivyland has been designed to reflect the open and vibrant design of the UK headquarters. The space reflects both the Ashfield Meetings & Events and SPARK THINKING brands.
Much like the UK office, the SPARK THINKING brand is prevalent to encourage collaboration amongst employees and to give them the space to feel empowered to foster creativity and fresh thinking.
The US office has also taken on the UK’s rational and has encouraged the senior team out of offices and into the main office space. The UK has seen great value from the same move, a more cohesive team often abandoning the rigid hirerachical structure, allowing employees voices to be heard and the development of employees through secondments and team collaboration.
Gavin Houston (CEO Americas) commented on the recent move: “We had simply outgrown our office space and so we utilised the opportunity to create something engaging for our employees. It was important that the space reflected both brands but remained true to the heritage business. We haven’t moved far from the Ashfield divisional business, in fact we still share the same car park. I hope having our own space will give our employees the feeling of growth and will encourage development and fresh thinking amongst them all.”
Gavin added: “We had a fantastic grand opening on Friday 4 March but now it’s time to get to grips with the new space and start back to work in our wonderful new office.”