TAG is made up of key representatives from each sector within the tourism industry to focus on immediate actions to reduce booking cancellations due to the impact of Tropical Cyclone Winston to parts of Fiji. TAG’s focus is on educating travellers that much of Fiji’s tourism infrastructure is intact, and that the country was safe and ready to welcome visitors back.
TAG is chaired by Mr Damend Gounder of Tour Managers Fiji, who in activating the team said: “Tourism is key to Fiji getting back on its feet after such a massive natural disaster, so industry partners have collectively agreed to activate TAG and ensure that this sector maintains momentum and continues to bring in visitors to Fiji.”
In addition to the swift activation of the TAG, The Chairman of the Bula Fiji Tourism Exchange (BFTE) Trust, Mr David Voss also committed $100,000.00 to support immediate activities and get things started for TAG.
“We need to work hand-in-hand and TAG is the ideal response. We thank the BFTE Trust for supporting TAG with $100,000.00. The funds have set the ball rolling for us and our work starts right away,” Mr Gounder adds.
TAG has three key functional arms. These include:
1. Public Relations- to correct information about the status of the tourism infrastructure, properties, attractions and activities – most of which are intact.
2. Marketing- to push tactical marketing campaigns to ensure that Fiji remains an attractive destination
3. Finance- to secure funds for sustaining the operations of TAG through innovative activities with trade and wholesalers
Tourism Fiji and Fiji Airways are members of the Tourism Action Group.