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Silverstone revs up marketing drive with DS.Emotion

Brand and creative agency DS.Emotion has been appointed to develop a new brand identity and website for prestigious and iconic motorsport venue Silverstone.  
Home to the British Grand Prix, Moto GP, British Superbike and Touring Car Championship, Silverstone hosts the UK’s most high profile motorsport events, attracting broadcasts and audiences from around the world.


Following the appointment of Patrick Allen as Managing Director last year, Silverstone has undergone major transformation, attracting record crowds to its headline events and broadening the range and type of entertainment it hosts.

Allen said, “With the foundations for the future in place, we are now focusing on realigning our brand and web site to reflect our vision.  DS.Emotion has consistently demonstrated a clear understanding of what we want to achieve through innovation and it became obvious that they are the right creative partner to drive our brand forward." 

Angus Armitage, Director of DS.Emotion says “The opportunity to work on a globally recognised brand with unrivalled heritage in such an exciting sector is both an honour and a fantastic opportunity. Silverstone is a special place and not just on race weekends, the energy and atmosphere is ever present as soon as you enter the circuit.

“Working closely with Patrick and his team we have had the opportunity to experience Silverstone at large events but also behind the scenes to fully understand what makes this place tick. It has been a great experience so far and we look forward to representing this in the creative we produce.

“Patrick and his team have done a great job in building on the events and activity making sure Silverstone is relevant for the audiences or the future, and this is what will come through in our creative.” 

DS.Emotion’s strong credentials in place-making and destination marketing are critical to help drive effective campaigns for activity at Silverstone going forward.  It’s experience in driving visitors to destinations through effective creativity has proved successful for many clients across retail, leisure and hospitality sectors and many of the same triggers can be effective in motorsport and the associated events.

The business specialises in place marketing and has delivered successful campaigns for destinations including Carnaby, Bury, Kidbrooke, Trinity, Xscape and Q Hotels.   DS.Emotion was established in Leeds 24 years ago and now operates nationally with studios in London and Manchester as well as Leeds.

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