Red Bull Crashed Ice in MunichFrom the 8-9 of January, Munich hosted a winter sports spectacle of superlatives. With a length of 370 meters, 55 meters difference in altitude, jumps up to 20 metres high, and reaching speeds of up to 50km the course proved to be the ultimate challenge for the best skaters of the world. The Olympic mountain was location for the second Red-Bull-Crashed-Ice-WM-run of the season. The athletes, who raced through an ice channel full of obstacles, had to give all they had as regards speed, perseverance and tactics.
Just the right environment for Jeep®. While the skaters went to the starting line, the audience could test out the off-road abilities of the newest Jeep® models at a special off-road parcours.
This time again, VOK DAMS ensured the optimal positioning and exciting accompanying actions as well as professional car handling of the brand Jeep®.
For the VOK DAMS team, the event in Munich was already the fifth event implemented within the cooperation of Jeep® and Red Bull.
VOK DAMS in Wuppertal, Germany, is a leading international communications agency for events and live-marketing with offices in Munich, Hamburg, Stuttgart and Berlin as well as branches in the US, France, China (Beijing and Shanghai), the Czech Republic, Brazil and Dubai.
Services offered are experience-oriented marketing communications with events and media, programs for information, qualification and motivation, road shows, corporate, public and exhibition events as well as Hybrid Events and Live Campaigns.