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Davies Tanner wins communications brief to launch 20,000 sqm exhibition and event venue at Farnborough

Following a competitive pitch, marketing and communications agency Davies Tanner has been appointed by Farnborough International to handle the launch of its major new exhibition and event venue at Farnborough, the home of aviation and the world famous Farnborough International Airshow.

Building on the success of the existing Farnborough International Venue & Events space -Farnborough International’s additional venue will create a new, 20,000 sqm, state-of-the-art, multi-purpose footprint on Farnborough’s 100,000sqm airfield site. Just 35 minutes by train from central London, Farnborough and the surrounding area is the business powerhouse of the South East – home to many big name corporate companies as well as the multi-billion pound trade deals that are regularly sealed at the Farnborough International Airshow.  

Davies Tanner will handle communications to the event industry about the new venue, up to and including its launch by the end of 2018. The agency will be directed by Farnborough International’s Marketing & Communications Director Andy Pearcey with the agency account managed by Ken Kelling, Associate Director at Davies Tanner.  

Welcoming the appointment, Davies Tanner’s Managing Director Robert Wright said: “We are thrilled to be involved with what will undoubtedly be the industry event of the year in 2018. This is a fantastic new project that will excite exhibition and event organisers throughout the UK and beyond. Farnborough International is a global leader in driving business and trade, not least by hosting hundreds of thousands of visitors at the world’s most famous and popular air show for the last 60 years. I am very excited about the potential of this amazing new state-of-the-art venue to grow the UK’s exhibition and events industry even further”.  

Farnborough International’s Marketing & Communications Director, Andy Pearcey said: “Davies Tanner have outstanding credentials in launching and promoting world-class exhibition and event venues. Their experience and destination marketing expertise meant they were standout candidates to help us launch the programme for our new venue into the events world and more widely. Our new venue will further embed Farnborough International’s expertise, knowledge and enthusiasm into the exhibition and events industry – qualities which the Davies Tanner team shares with us in spades. I look forward to working with Robert and the team over the next three years.”  

Davies Tanner’s brief is to build awareness about the new venue and to reinforce Farnborough’s position as a destination for business events. Farnborough International is currently undertaking a brand review that will pull together different strands of the company’s business, including its existing and forthcoming event spaces.

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