Azalea will be responsible for increasing awareness and visibility for the top Turkish venue in key markets in the UK and the continent including golf, sports and travel.
Mutlu Sağsözlü, head of sales and marketing for Gloria Hotels & Resorts, said: “We have been aware of Azalea for some time. The company has a proven track record in European golf and sports travel tourism, and a reputation for delivering results across a wide variety of different sectors.
“We have been very impressed with their professionalism and range of innovative, new ideas and are excited at the ways they can help establish Gloria Hotels & Resorts as one of Europe’s premier sports and leisure destinations in Europe.”
Situated 30 minutes from Antalya International Airport, Gloria Hotels and Resorts offers a wide range of accommodation with three luxurious and stylish five-star resorts on the beach: Gloria Golf Resort, Gloria Verde Resort and Gloria Serenity Resort.
Featuring 45 holes, the luxury hotel group is the biggest golf complex in Turkey with its comprehensive golf facilities including two 18-hole championship layouts, a nine-hole course and outstanding academy and driving range.
In addition, the Gloria Sports Arena – built over an area of 105,000m2 – offers state-of-the-art facilities for more than 50 indoor, outdoor and aquatic sports including football, athletics, tennis, rugby, hockey, swimming, diving and triathlon, while an on-site hotel offers 110 modern-designed rooms suitable for all athletes and their needs.
Azalea account director, Daniel Chidley, said: “Belek has established itself as a leading destination for golfers in the UK, Europe and beyond over the last decade and we’re delighted to have formed this new partnership with Gloria Hotels & Resorts.
“As well as golf, the region has so much to offer to sports enthusiasts of all ages and abilities and we’re looking forward to elevating the resort’s profile to a wider audience in the UK and abroad.” Now in its 10th year of trading, Azalea has established itself as one of Europe’s leading specialist agencies, working with some of the continent’s major national and regional tourist boards, flagship golf and lifestyle resorts, and leading brands.