Emphasis will be on helping UK tour operators deliver high quality responsible travel experiences in AsiaRichard Brouwer, the new CEO of Khiri Travel, has appointed Adrian Croft as Director of Sales & Marketing – Khiri Travel UK.
Croft will be responsible for growing Khiri Travel’s portfolio of accounts in the UK. Brouwer said Croft will increase the company’s UK business and raise awareness of the DMC’s unique travel experiences to the UK travel trade and incentive planners.
“Adrian has proven experience in growing outbound business from UK and Europe to all corners of the world, especially Asia,” said Brouwer. “He is a perfect fit for Khiri Travel because he is passionate about quality products and businesses that care about the environment and the culture around them.”
Croft brings over 15 years’ travel industry know-how to Khiri Travel. He previously worked for Kuoni Travel Group for seven years until 2006 as Product Manager and as Regional Director for Sales & Marketing – Europe. He has also been Director of Sales and Marketing for the Banyan Tree Phuket and DOSM Europe and ME for The Residence Hotels, based in London.
Said Croft: “As a responsible DMC in Asia, Khiri Travel is committed to integrity in tourism. That is something that appeals to me as well as an increasing number of discerning travellers across the UK.”