ICCA and FIEXPO signed the first ICCA regional Association Relations Partnership agreement at ibtm world in Barcelona.This newly launched collaborative programme is designed to help ICCA deliver an ambitious programme of new activities and online services that will strengthen its relationship with international associations, including hosting some of their top executives and meeting directors at the annual ICCA Congress. At the same time, this partnership model allows ICCA tradeshow and destination marketing members in all regions worldwide to strengthen their own ties and increase their profile with the international association community.
ICCA CEO Martin Sirk stated: “We’re delighted to be working with FIEXPO on this new programme, which deepens the already strong relationship that saw them receive the “ICCA Supported Show” designation in 2014. I have no doubt that FIEXPO’s association education and advocacy programmes will go from strength to strength, and FIEXPO’s support will contribute towards key improvements to our flagship ICCA Congress when it takes place in Kuching, Malaysia in November 2016.”
FIEXPO Director Arnaldo Nardone added: “My colleagues and I at FIEXPO are very proud to become ICCA’s very first Association Relations Partner. It reflects our long-term strategic support for ICCA, and our commitment to support the Latin American association meetings community. Our innovative Politicians’ Forum is spreading the message about why international association meetings are so important for economic development in Latin America, and our education programme is helping meetings industry suppliers to understand not only how to bid for these events, but also how to help these association achieve their strategic objectives. Working with ICCA to improve these aspects of FIEXPO is a great opportunity.”