Named ‘Safety Net’, the initiative will compensate companies for their marketing activities and promotions of international conferences in Israel that would need to be rescheduled or cancelled in the case of a geo-political situation.
Naama Oryan-Kaplan, director of the UK and Ireland for the Israel Government Tourist Office said “Israel is a unique destination which has a wonderful mix of ancient history and modern entertainment. The ‘Safety Net’ initiative will give MICE planners the confidence that international conferences are financially protected should they have to be rescheduled or cancelled.”
Eligible international conferences will host a minimum of 400 participants and where 50% of attending delegates are not Israeli.
To apply for ‘Safety Net’ conferences will need to be held over three days in Israel and will need to register through a DMC or academic institution accredited by the Councils for Higher Education.
The Ministry of Tourism created ‘Safety Net’ to strengthen MICE buyers’ confidence in planning events in Israel.