As part of the agreement, Talent Basket will work with PATA to develop a ROI (return on investment) driven strategy and programme to increase engagement with members and improve marketing and social media presence.
PATA CEO Mario Hardy said, “We are delighted to be working with Jason and his team at Talent Basket. Their work helping travel destination offices and travel service companies capitalise on new opportunities by developing integrated digital strategy, channel partnerships and APAC & Chinese marketing programs will be of immense value for our organisation and members.”
Talent Basket Chief Talent Jason Lin added, “We are grateful to have this prestigious opportunity and great responsibility to play a part in global tourism development. Our ambition is to help expand PATA’s brand equity, relevancy and thought leadership in todays’ digital economy. We will aim to maximize PATA international assets, enhance network participation and increase shared values among PATA members and worldwide travel industry professionals."