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CWT explores how personalisation could change the future of business travel 

Carlson Wagonlit Travel (CWT), a global leading travel management company (TMC), and Siegel+Gale, a leading brand strategy and design firm, have teamed up to explore what personalisation could mean for business travel in the future.
A new article and film bring to life the various tools and technologies that could transform the corporate travel experience, taking it from mass-market to markets of one - a term coined for a level of personal preferences and service which is exclusive to one person.


CWT’s previous research suggests 67 per cent of travel managers consider personalisation a high priority and 87 per cent believe customised offers could have a positive effect on traveller satisfaction.

The article highlights key trends, including advanced real-time networking, smart travel profiles (which capture every aspect of the travellers’ personal preferences) and interactive “bleisure” offers, all of which add value to the travel experience to create a seamless personalised trip.

Peter Ashworth, CWT’s senior vice president for Central and Eastern Europe, who spoke at GBTA Europe, said: “Over the past decade, TMCs have shifted from simply providing travel bookings to developing personalised travel solutions. The demand for ever-increasing personalisation comes from the new generation of tech-savvy travellers, and that demand will only grow. Personalisation is our industry’s future, so we all need to understand what it is and how to deliver it. That education is exactly what this video provides.”

Ashworth added: “For CWT, personalisation is about always being with our customer, whether they’re a traveller on the go or a travel manager based in the office. It’s about delivering real-time data, insights, offers and meaningful analytics which are relevant and important to them.”

Copies of the article can be collected from CWT’s booth at GBTA Europe Booth# 17 & 18

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