The award-winning agency take the driving seat with MINILeading creative communications consultancy and event specialists, Vista, have delivered a series of exclusive preview events ahead of the launch of the new MINI Clubman on October 31st.
The events were hosted across nine locations including Bristol, Liverpool, Edinburgh, Sheffield, London and Birmingham and welcomed MINI customers who had pre-ordered or were considering the purchase of the new Clubman. There were two events at each location and the events reached over 600 MINI customers.
Earlier in the year the award-winning agency (formerly Logistik Group) expanded into the automotive sector. The London and Leeds based agency delivered four back-to-back conferences and gala dinners in a major strategic week for automotive giant BMW Group UK. The events included BMW Group UK Retailer Conference, the MIN I U K Sales Conference, the BMW Group UK Aftersales Conference, and the BMW Group UK Sales and Marketing Conference.
James Wilkins, Managing Director, Vista commented: "Working alongside MINI is a privilege, the brand is a global institute. Creating a series of events nationwide to engage MINI’s customers allowed us to live in the brand and generate tangible results."
Vista has had a strong and progressive start to the year following the agency’s rebrand, a number of new business wins and the appointment of their advisory board.