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Smart Digital to deliver on-site TV at 35th GITEX Technology Week

Event TV and digital content specialist Smart Digital, a division of the Incredible Pixel Group (IPG), announces that it will provide a bespoke on-site TV service to the 35th GITEX Technology Week, held at the Dubai World Trade Centre from 18th October 2015.

Dubbed ‘GITEX Live’, the service will focus on the core themes that will punctuate the show and ensure that all content captured is beamed around the exhibition floor, as well as off-site to virtual audiences via the official TV channel on the web. Key event sponsors are also being given the opportunity to share their news, content and insights via the broadcast.  

Smart Digital will provide its largest team to date, including three film crews, a roving presenter, an on-site editing suite, producer and director. This will enable GITEX Live to cover a 360 degree view of the event and deliver industry-leading content fitting for one of the largest technology shows in the global event calendar.  

GITEX Live will be broadcast across a 15+ screen network encompassing 50” back-to-back totems and giant 12sqm LED screens flown from the ceiling, ensuring coverage across all corners of the show. In addition to the onsite screens, GITEX Live will be available pre, during and post show via a dedicated video player on the GITEX website, the GITEX YouTube channel, links via other social media channels and the GITEX App.  

“Our partnership with Smart Digital on GITEX Live will extend the conversation on the ‘Internet Future of Everything’ beyond the show floor. These exhibition videos are part of our integrated marketing campaign to engage with a global audience of exhibitors, attendees and potential visitors, and thought leaders, in formats that can be easily viewed on mobile devices and shared via social media.” said Trixie LohMirmand, Senior Vice President, Dubai World Trade Centre, organisers of GITEX Technology Week 2015.  

Tim Henderson, CEO of Smart Digital, comments: “This is the third year that we’ve worked with GITEX Technology Week and it will be our biggest deployment to date. This is a hugely prestigious technology event, so I’m excited to be delivering more features and more content than ever before.”  

GITEX has grown to be one of the most influential technology events in the world, with the 2015 edition featuring over 80 speakers with an expected attendance of 143,000.

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